FamilyMart (全家便利商店) said its fresh-food-plus category topped 35% of total revenue in 2024, exceeding NT$30 billion, while full-year consolidated revenue reached NT$105.1 billion, up 5.52% year on year. The company is expanding a first-ever Taiwan-Japan joint product line with Japan's FamilyMart and Tokyo Banana, projected to lift related-category sales by 20%, built on ingredient supply from longtime partner Wei Chuan Foods (味全食品).
How did FamilyMart's fresh-food-plus revenue break through the 35% threshold, and how large is that business now?
FamilyMart's fresh-food-plus revenue share has surpassed 35% of total revenueCITE:E1. Huang Cheng-tien, FamilyMart's Deputy Head of the Merchandising Division and Head of Fresh Food, said the share has broken through 35% and is expected to rise furtherCITE:E1. In 2024, fresh-food-plus sales exceeded NT$30 billion, also more than 35% of overall revenue, and FamilyMart said the category will remain a key development priority in 2025CITE:E10.
What does FamilyMart's first Taiwan-Japan joint product development involve, and what results does it expect?
FamilyMart launched its first cross-border joint product development with Japan's FamilyMart and Tokyo BananaCITE:E2. The project took one year of product planning followed by six months of R&D investment, resulting in six Taiwan-exclusive items — bread, cream puffs, pudding, ice cream, Kuo Bin Sha (a shaved-ice-style dessert), and a Swiss rollCITE:E2. FamilyMart projected the launch could drive related-category sales growth of 20%CITE:E2.
What has Wei Chuan Foods, FamilyMart's key development partner, achieved in product development and quality certification?
Wei Chuan Foods (味全食品), founded in 1953, has more than 70 years of operating historyCITE:E4. Between 2015 and 2022, Wei Chuan developed 327 "simple formula" products over seven yearsCITE:E5. From 2016 to 2023, three of its brands — Wei Chuan Health Kitchen, Cui Niang, and Taiwan Zuo Jiang — won iTQi awards for 39 products, collecting 77 stars in totalCITE:E6.
How has FamilyMart's self-developed merchandise shown competitiveness in overseas markets?
FamilyMart's self-developed Kuo Bin Sha dessert has been exported to MalaysiaCITE:E3. This marks one instance of a FamilyMart product originally developed for the Taiwan market moving into a regional export channelCITE:E3.
How does Wei Chuan carry out its local procurement commitments, and what is the impact on Taiwan's agriculture sector?
Wei Chuan's local procurement rate has reached more than 65%CITE:E8. Its Nong Zha juice series alone has purchased 49 million locally grown lemons to date, a volume of fruit whose combined length could circle Taiwan three times, equivalent to a cultivation area of 306 hectaresCITE:E7.
What was FamilyMart's overall 2024 financial performance, and how did fresh-food-plus contribute to growth?
FamilyMart's 2024 consolidated revenue reached NT$105.1 billion, up 5.52% year on year, placing the company in the "hundred-billion club"CITE:E9. Store expansion slowed to a net increase of 82 outlets, bringing the nationwide total to 4,316, though per-store operating efficiency helped drive revenue growthCITE:E11. Separately, FamilyMart's third-quarter 2024 net profit after tax surged to NT$2.649 billion, up 402.76% year on year, with EPS reaching NT$11.87, a result the company attributed to a one-time gain from restructuring its investment in China FamilyMartCITE:E12.
FamilyMart 2024 Key Financial and Operating Figures
| Metric | Value | Source |
|---|
| Full-year consolidated revenue | NT$105.1 billion, +5.52% YoY | CITE:E9 |
| Fresh-food-plus revenue share | Over 35% | CITE:E1CITE:E10 |
| Fresh-food-plus revenue | Over NT$30 billion | CITE:E10 |
| Store count (nationwide) | 4,316, net +82 | CITE:E11 |
| Q3 net profit after tax | NT$2.649 billion, +402.76% YoY | CITE:E12 |
| Q3 EPS | NT$11.87 | CITE:E12 |
Wei Chuan Foods (味全食品) Development and Sourcing Record
| Metric | Value | Source |
|---|
| Founded | 1953 (over 70 years) | CITE:E4 |
| Simple-formula products developed (2015–2022) | 327 | CITE:E5 |
| iTQi award-winning products (2016–2023) | 39 products, 77 stars | CITE:E6 |
| Local lemons purchased (Nong Zha series) | 49 million, 306 hectares equivalent | CITE:E7 |
| Local procurement rate | Over 65% | CITE:E8 |
Taken together, the record shows FamilyMart's fresh-food-plus category climbing past 35% of total revenue and NT$30 billion in 2024CITE:E10, alongside a newly launched Taiwan-Japan joint development line projected to add 20% to related-category salesCITE:E2 — both built on a supply relationship with Wei Chuan, whose local procurement rate exceeds 65% and which has logged 327 simple-formula product launches and 39 iTQi-awarded itemsCITE:E5CITE:E6CITE:E8. Separately, FamilyMart's headline profit jump in the third quarter of 2024 stemmed from a one-time restructuring gain in its China investment, not from fresh-food-plus operationsCITE:E12.
Author's Take・EffectStory 編輯部
The two growth threads in this record don't actually run through the same engine. Fresh-food-plus crossing 35% of revenue and NT$30 billion in 2024, plus a newly launched Taiwan-Japan line targeting a 20% category sales lift, reflect merchandising execution — product development cycles, supplier quality, and cross-border collaboration built up over years. The 402.76% jump in third-quarter net profit, by contrast, came from a one-time restructuring gain in FamilyMart's China investment, not from store or category performance. Investors and observers reading the headline profit growth alongside the fresh-food-plus story should keep those two lines separate. The figure worth tracking next is whether fresh-food-plus, which FamilyMart has flagged as a 2025 priority, keeps climbing past 35% on a recurring, operating basis — that's the number that would confirm the category is doing the structural work the one-time gain cannot repeat.