According to NVIDIA (輝達)'s blog, the relationship with SEGA did not start with this announcement. NVIDIA states that the companies' ties began 30 years ago, when NVIDIA worked with SEGA on graphics technology for arcade systems and gaming consoles — an era in which the NVIDIA NV1 chip powered the first Virtua Fighter title on PC, described by NVIDIA as among "the world's first 3D fighting games".
NVIDIA frames its new announcement — bringing VIRTUA FIGHTER CROSSROADS to the RTX Spark platform — as building directly on that history, calling it a continuation of the companies' "long-standing relationship".
NVIDIA announced that VIRTUA FIGHTER CROSSROADS and future SEGA titles are coming to NVIDIA RTX Spark, which the company describes as "a new superchip for slim Windows laptops and compact desktop PCs".
NVIDIA also places this addition inside a broader push it calls the "expanding NVIDIA RTX Spark ecosystem," which it says already includes SEGA "and other industry leaders" beyond this single title.
Per NVIDIA's own description, the expanding RTX Spark ecosystem — including SEGA and other industry leaders — will give players new experiences that draw on NVIDIA ray tracing, DLSS and AI technologies, while, in NVIDIA's words, "preserving and celebrating the iconic franchises they know and love".
NVIDIA points to VIRTUA FIGHTER CROSSROADS specifically as an example of this approach: a franchise with 30-year-old roots in NVIDIA graphics hardware now positioned on the company's newest RTX Spark superchip.
NVIDIA says the announcement was made "from the heart of Akihabara," which it calls "a global gaming technology hub," at the original SEGA Akihabara Arcade — now operating as GiGO Akihabara 3. NVIDIA states that this venue setting was intended to reinforce "the companies' commitment to innovation" and to offer, in NVIDIA's phrasing, "a glimpse of the future of gaming" on Windows PCs it describes as designed for "personal agents, AI, creating and gaming".
According to NVIDIA, the event was attended by the following individuals:
| Name | Role (per NVIDIA) |
|---|---|
| Jensen Huang | NVIDIA founder and CEO |
| Haruki Satomi | SEGA CEO |
| Shuji Utsumi | SEGA chief operating officer |
| Yu Suzuki | Creator of Virtua Fighter |
| Shoichiro Irimajiri | Former SEGA President |
NVIDIA described the arcade site as "the birthplace of countless arcade memories," where the group gathered to mark what NVIDIA calls the milestone.
Read together, NVIDIA's own account draws a direct line from its 1990s hardware work with SEGA — the NV1 chip that ran the first PC version of Virtua Fighter — to the 2026 announcement that VIRTUA FIGHTER CROSSROADS will run on RTX Spark. NVIDIA chose to stage that announcement not at a trade show but at the original SEGA Akihabara Arcade site, now GiGO Akihabara 3, with SEGA's current CEO and COO, Virtua Fighter creator Yu Suzuki, and former SEGA President Shoichiro Irimajiri all present alongside NVIDIA's own CEO. Taken alongside NVIDIA's description of RTX Spark as an ecosystem meant to pair new ray-tracing, DLSS and AI capabilities with the preservation of established franchises, the venue and guest list function, in NVIDIA's telling, as evidence that the company is presenting this launch as a continuation of a three-decade relationship rather than a new one.
According to NVIDIA's blog, RTX Spark is a new superchip designed for slim Windows laptops and compact desktop PCs.
NVIDIA states the relationship began 30 years ago, when NVIDIA worked with SEGA on graphics technology for arcade systems and gaming consoles, including the NV1 chip that powered the first Virtua Fighter title on PC.
NVIDIA says the announcement was made at the original SEGA Akihabara Arcade, now operating as GiGO Akihabara 3, in Akihabara.
According to Intel's newsroom announcement, the company is investing €5 billion ($5.7 billion) to expand its Leixlip campus in Ireland, producing Intel Xeon 6 and next-generation Xeon processors on the Intel 3 node. Intel says the capital programme began earlier this year and builds on more than €30 billion invested in Ireland since 1989.
According to TechCrunch and VentureBeat, Meta released Muse Code — a beta terminal-based AI coding agent for large repositories — alongside the Muse Spark 1.2 model on August 5, 2026. Muse Code installs with a single command, runs persistent background agents, and is entirely proprietary, putting Meta in direct competition with Anthropic's Claude Code and OpenAI's Codex.
NVIDIA has moved Alpamayo 2 Super into commercial use, according to NVIDIA's official blog. The autonomous-driving reasoning model runs on Cosmos 3 Super Reasoner, holds three times the parameters of its 10-billion-parameter predecessors, and ships under the OpenMDW-1.1 license, which ITHome reports NVIDIA has extended across the entire Alpamayo model family for fine-tuning and commercial redistribution.