林紀旭 James Lin

Editor-in-Chief of EffectStory and founder & CEO of Effect Studio, a brand-technology consultancy. He leads a team building brand-governance frameworks for Taiwan's technology and biotech companies and created the BTOP+ brand-trust measurement methodology. Most people who comment on brands watch from the outside; his vantage point is different — he builds cross-functional brand-operations units inside companies and reports brand governance to boards. EffectStory's editorial principle — every figure sourced, every claim tagged by evidence level — comes directly from that work: companies rarely fail for lack of information, but for being unable to tell how reliable the information they hold actually is. Beats: brand, finance, corporate governance.