SemiconductorsBRIEF

Cook's Exit Countdown: Apple Reclaims Market Cap Crown From NVIDIA as Siri Becomes the New AI Bet

E
EffectStory 編輯部Editorial Team
Published · Updated
Apple reclaimed the title of world's most valuable company from NVIDIA in 2026, with a market cap of $4.88 trillion versus NVIDIA's $4.86 trillion, according to Inside. The shift comes as CEO Tim Cook prepares to step down on September 1, 2026, handing the role to John Ternus after growing Apple's market cap from $350 billion to $4 trillion, per Global Views Monthly.

Cook's Handover Countdown: Why Jobs Chose Him, and What He Told His Successor

According to Global Views Monthly (gvm.com.tw), Tim Cook — CEO for 15 years — has formally announced he will step down on September 1, 2026, moving into the role of executive chairman. He is handing the reins to John Ternus, currently senior vice president of hardware engineering.

Asked by The Wall Street Journal what advice he would give Ternus, Cook said, "I would say: Be yourself," Global Views Monthly reported. The same report recounted a 2009 episode in which Cook, hoping to save a gravely ill Steve Jobs, offered to donate part of his own liver — an offer Jobs refused outright: "No! I'll never let you do that!"

Ming-Chi Kuo (郭明錤), the Tianfeng International Securities analyst Global Views Monthly described as the world's foremost Apple analyst, offered his own read on the succession: "Jobs was personally closer to Jony Ive, so why did he hand this responsibility to Cook?" Kuo said the answer was that Jobs believed Cook could lead Apple forward steadily.

Cook's 13-Year Ledger: From $350 Billion to $4 Trillion

Global Views Monthly's numbers trace the scale of Cook's tenure. Apple's market capitalization rose from $350 billion when he took over to $4 trillion. In the second quarter of 2026 alone, revenue reached $111.2 billion — more than Apple's entire annual revenue in the year Cook became CEO, per the outlet. Years before he became CEO, while running Apple's operations between 1998 and 2000, Cook cut the company's inventory days from 30 down to 2. Apple Pay, meanwhile, now counts more than 818 million users worldwide.

MetricValueSource
Apple market cap growth under Cook$350B → $4Tgvm.com.tw
Apple Q2 2026 revenue$111.2Bgvm.com.tw
Inventory days cut (1998–2000)30 days → 2 daysgvm.com.tw
Apple Pay global users818 million+gvm.com.tw
Apple market cap (vs. NVIDIA)$4.88Tinside.com.tw
NVIDIA market cap (same day)$4.86Tinside.com.tw
NVIDIA peak market cap (Oct. 2025)$5Tinside.com.tw
Micron market cap (May 2026)$1Tinside.com.tw

The AI Chip Market Cap Battle: NVIDIA's Peak, Micron's Breakthrough, Apple's Return to the Top

According to Inside (inside.com.tw), Apple overtook NVIDIA to reclaim the title of world's most valuable company after NVIDIA shares fell 3.5%, shrinking its market cap to about $4.86 trillion, while Apple's shares held steady at a market cap of $4.88 trillion. Inside noted this marks the first time Apple has retaken the top spot since April of the previous year.

The swap sits inside a broader run of AI-chip market cap milestones that Inside also documented: NVIDIA made history in October 2025 as the first company to cross a $5 trillion market cap, and memory chipmaker Micron — riding demand for AI infrastructure memory — crossed the $1 trillion market cap threshold in May 2026.

Siri's AI Transformation: From Overhaul to Generative AI Bet

Inside reported that Apple overhauled its long-delayed Siri voice assistant last month, an effort aimed at closing the gap with rival tech companies and AI startups.

Separately, Inside reported that China's Cyberspace Administration approved a partnership between Apple and Alibaba to integrate Alibaba's Tongyi Qianwen (通義千問) model into iOS and other Apple operating systems, enabling Apple to offer generative AI services within China.

Not Without Missteps: Apple Maps and the Titan Project

Cook's record includes acknowledged failures. Global Views Monthly reported that Cook called the 2012 launch of Apple Maps "the first real big mistake" of his tenure, saying: "The product wasn't ready, but we thought it was."

The outlet also detailed Project Titan, Apple's self-driving car initiative, which Cook oversaw for roughly a decade with about $10 billion invested, aiming to produce an Apple Car. The project was terminated in 2024.

What This Adds Up To

Taken together, the two outlets' reporting places Cook's exit at a specific inflection point rather than a quiet handoff. Global Views Monthly's figures show a tenure defined by scale — market cap growth from $350 billion to $4 trillion, quarterly revenue of $111.2 billion, 818 million Apple Pay users — alongside two acknowledged setbacks, Apple Maps and the canceled Titan project. Inside's reporting shows Apple's $4.88 trillion market cap edging past NVIDIA's $4.86 trillion only after NVIDIA had already set the $5 trillion high-water mark in October 2025, with Micron's $1 trillion milestone in May 2026 underscoring how AI infrastructure demand is reshaping the same market cap rankings Apple just re-entered. Cook's succession announcement and the Siri overhaul and Alibaba/Tongyi Qianwen deal that Inside reported all land in the same window — the details of how those AI moves relate to Apple's market cap move are not specified in either report.

📊 Evidence

FAQ

When does Tim Cook step down as Apple CEO?

September 1, 2026, according to Global Views Monthly. He moves into the role of executive chairman.

Who is Apple's next CEO?

John Ternus, currently senior vice president of hardware engineering, according to Global Views Monthly.

By how much did Apple's market cap exceed NVIDIA's?

Apple's market cap reached $4.88 trillion versus NVIDIA's $4.86 trillion after NVIDIA shares fell 3.5%, according to Inside.

📎 Sources

  1. gvm.com.tw
  2. inside.com.tw
E
EffectStory 編輯部Editorial Team

Related

BRIEF

AI Optical Transceiver Market Poised to Jump 57% in 2026 as Industry Pivots to LPO and Silicon Photonics

According to TrendForce, the global AI optical transceiver market is forecast to grow from $16.5 billion in 2025 to $26 billion in 2026, up more than 57%, as North American hyperscale data center traffic keeps expanding above 30% a year. Morgan Stanley separately projects co-packaged optics (CPO) revenue rising from $8 million in 2023 to $9.3 billion by 2030, with NVIDIA-linked designs reaching 75% of that demand by 2027, even as TrendForce flags tight EML and CW-LD chip supply.

EffectStory 編輯部 ·
BRIEF

Sunda Technology's Board Approves Jufeng Merger; TrendForce Analyst Sees Wider Starlink Order Scope

According to a CNA (Central News Agency) report also carried by UDN, Sunda Technology's (昇達科技) board approved a merger with Jufeng Technology (巨頻科技) on July 18, 2026. TrendForce analyst Wang Wei-ju (王偉儒) said the deal could widen order scope from Sunda's existing low-earth-orbit satellite clients, while chairman Chen Shu-min (陳淑敏) cited ambitions to enter the AI data center supply chain.

EffectStory 編輯部 ·