FinanceFEATURE

What Is a Direct Bank? How Taiwan's Three Pure Internet Lenders Diverge From Branch Banking

林紀旭 James LinEditor-in-Chief
Published · Updated
A direct bank holds a full banking license but runs with zero physical branches, unlike a traditional bank's app. In Taiwan, LINE Bank, Next Bank, and Rakuten International Commercial Bank hold that license, but only LINE Bank has turned operationally profitable, while the other two remain loss-making or profitable only on paper.

Is a Direct Bank a Fully Licensed Bank, or Just an App?

A direct bank holds a full banking license but operates with no physical branch at all, unlike a traditional bank's mobile app, which still sits on top of an extensive branch networkCITE:E1. By definition, every service is delivered through mobile devices and the internet from the start, with no branch ever builtCITE:E1.

How Does a Direct Bank's Business Model Differ From Branch Banking?

Direct banks compete on low operating costs and digital experience rather than a branch networkCITE:E5. Because they carry no branch rent and no large teller staff, they cannot rely on over-the-counter business, so profitability depends entirely on reaching enough scale to spread technology and marketing spendingCITE:E5.

Taiwan's Three Direct Banks: Who Has the Most Accounts?

Taiwan has three direct banks — LINE Bank, Next Bank (將來), and Rakuten International Commercial Bank — and their user bases diverge sharplyCITE:E2. LINE Bank is led by Naver/LINE, Next Bank is led by Chunghwa Telecom, and Rakuten International Commercial Bank is owned 51% by Rakuten and 49% by IBF (國票)CITE:E2.

BankBackingAccountsProfit Status
LINE BankNaver/LINE-led~2.41 millionProfitable every month since Dec 2025 (7 consecutive months)
Next Bank (將來)Chunghwa Telecom-led~630,000Accumulated losses widened to NT$2.698 billion
Rakuten International Commercial BankRakuten 51% / IBF (國票) 49%~350,000Narrowing losses driven by capital reduction/increase accounting, not operating profit

LINE Bank counted about 2.41 million accounts, far ahead of Next Bank's roughly 630,000 and Rakuten's 350,000CITE:E4. Because direct banks have no branches, customer acquisition depends heavily on the parent group's ecosystem trafficCITE:E4.

How Big Is the Profitability Gap Between the Three Banks?

Only LINE Bank has turned its operations profitable among Taiwan's three direct banksCITE:E3. LINE Bank posted a monthly profit for seven consecutive months starting December 2025CITE:E3. Next Bank's accumulated losses widened to NT$2.698 billion over the same periodCITE:E3. Rakuten's shrinking losses stemmed mainly from capital reduction and capital increase accounting write-offs, not from operating profitCITE:E3.

Why Is Scale the Make-or-Break Challenge for Direct Banks?

Reaching a sufficient deposit-and-loan scale is the core threshold that determines whether a direct bank can turn profitableCITE:E6. Direct banks require heavy upfront investment in technology and customer acquisition and typically post losses for years before scale allows profitabilityCITE:E6. The divergence among Taiwan's three direct banks shows that holding a banking license alone does not guarantee a path to profitCITE:E6.

What This Means

LINE Bank's 2.41 million accounts — by far the largest of the three — line up with it being the only one of Taiwan's three direct banks profitable for seven straight months since December 2025CITE:E3CITE:E4. Next Bank's smaller base of roughly 630,000 accounts corresponds to its accumulated losses widening to NT$2.698 billion, while Rakuten's 350,000-account base shows losses narrowing only through capital reduction/increase accounting adjustments rather than operating gainsCITE:E3CITE:E4. Read together, the account-scale gap and the profitability gap move in the same direction, consistent with the scale-threshold logic that separates which direct banks can and cannot turn profitableCITE:E6.

📊 Evidence

FAQ

Is a Direct Bank a Fully Licensed Bank, or Just an App?

A direct bank holds a full banking license but operates with no physical branch at all, unlike a traditional bank's mobile app, which still sits on top of an ex…

How Does a Direct Bank's Business Model Differ From Branch Banking?

Direct banks compete on low operating costs and digital experience rather than a branch networkCITE:E5.

Taiwan's Three Direct Banks: Who Has the Most Accounts?

Taiwan has three direct banks — LINE Bank, Next Bank (將來), and Rakuten International Commercial Bank — and their user bases diverge sharplyCITE:E2.

How Big Is the Profitability Gap Between the Three Banks?

Only LINE Bank has turned its operations profitable among Taiwan's three direct banksCITE:E3.

📎 Sources

  1. en.wikipedia.org
  2. effectstory.com

Related data

Author's Take林紀旭 James Lin

The number that matters most here is the account gap: LINE Bank's 2.41 million accounts versus Next Bank's 630,000 and Rakuten's 350,000, and it tracks almost exactly with who is profitable. LINE Bank's seven consecutive profitable months since December 2025 look like a direct payoff of scale, not a one-off; Next Bank's widening NT$2.698 billion accumulated loss suggests its ecosystem-driven customer acquisition hasn't yet reached that threshold. Rakuten's case is the one worth watching most closely: its loss narrowed, but that came from capital reduction/increase accounting rather than operating profit, so the real signal to track next is whether Rakuten's account growth and operating numbers — not just its balance-sheet cleanup — start moving the way LINE Bank's did.

林紀旭 James LinEditor-in-Chief

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