According to TechNews and UDN reporting, Meiwei Deng (麥味登), the breakfast chain under parent company Yangqin (揚秦), rebuilt its store count from an 800-plus low back to 1,033 locations by July 2026, passing the 1,000-store mark in April. The chain credits a 2023 POS-system overhaul, 2024 AI tools, and a younger, multi-store franchisee base for the rebound, while contributing over 80% of Yangqin's revenue.
How did Meiwei Deng return to 1,000-store scale from a decline?
According to TechNews, Meiwei Deng's store count peaked at 1,500 locations a decade ago, but its parent company Yangqin (揚秦) then undertook a large-scale consolidation of the franchise system to prepare for a stock listing, cutting the network down to just over 800 stores (E2). After Yangqin completed its listing on the Taipei Exchange in 2020, the company "reopened the banner" for expansion, and TechNews reports Meiwei Deng added a net of nearly 300 stores over the following three years (E3). That rebuild pushed the chain to 1,033 stores as of TechNews' July 19, 2026 report — a total the outlet says put Meiwei Deng ahead of Zaoan Meizhicheng (早安美芝城) and Hongye Burger (弘爺漢堡), and second only to the roughly 2,000-plus-store Ruilin Meiwomei (瑞麟美而美) chain, moving Meiwei Deng from the market's fourth position to second (E1).
What are Meiwei Deng's two secret weapons?
TechNews attributes the turnaround to two specific moves by Yangqin chairman Zhuo Jinglun (卓靖倫). First, in 2023 he spent over NT$100 million to integrate the point-of-sale (POS) systems across all Meiwei Deng stores nationwide, followed by the introduction of AI tools the next year, in 2024 (E5). Second, the franchisee base has been getting younger: among Meiwei Deng's 850 total franchisees, the share aged under 30 has risen from less than 3% before the pandemic to more than 10% now, according to TechNews (E4).
What products and store strategies are driving sales?
According to TechNews, the chain's flagship item, the "Original Chunk Chicken Cheese Perfect Burger," launched in 2019 riding the high-protein health trend, and its sales volume grew from 200,000 servings in its first year to more than 1.6 million servings last year (E8). A newer variant, the "Original Chunk Chicken Cheese Protein Burger" — which substitutes a protein patty for the bun — set a single-day sales record of 12,000 servings, TechNews reports (E9). On the store-footprint side, UDN cites chairman Zhuo saying Meiwei Deng now adds roughly 100 to 150 new stores per year, concentrated in newly developed districts and high-foot-traffic locations across Taiwan's six special municipalities, including Qingpu, Bade, the Danshui waterfront area, and Beitou Science Park (E13).
How has franchisee structure optimization supported expansion?
Two separate reports quantify how much of Meiwei Deng's growth rides on multi-store operators. TechNews' July report says about 30% of franchisees run multiple stores, averaging 2.7 stores each, with the most active operator managing seven stores (E6). UDN's April report, taken closer to the 1,000-store milestone event, puts the multi-store share even higher: over 35% of franchisees operating more than one location, with the top operator managing eight stores (E14). Combined with the younger franchisee mix — under-30 operators rising from under 3% to over 10% of the 850-person franchisee base (E4) — the two data points point to a franchise system that is both expanding its owner base and concentrating growth among repeat operators.
How much does Meiwei Deng contribute to Yangqin's financial results?
TechNews reports that Meiwei Deng accounts for more than 80% of parent company Yangqin's total revenue. Driven by the chain's rapid store expansion, Yangqin's first-half 2026 revenue reached over NT$1.7 billion, while first-quarter after-tax net profit hit NT$61 million — both figures described by TechNews as record highs for their respective periods (E7).
Where does Meiwei Deng stand in Taiwan's breakfast chain market?
UDN reported that Yangqin held a press conference on April 14, 2026 to mark Meiwei Deng's 1,000th store, noting that the chain became one of the few Taiwan-market-focused chains — following dumpling chain Bafang Yunji (八方雲集) — to reach 1,000 stores in a single market (E10). UDN's survey of the broader sector lists four chains that have reached 1,000-store scale in Taiwan: Ruilin Meiwomei, Hongye Burger, Meiwei Deng, and Bafang Yunji. A second tier of chains with 500-plus stores includes Qingxin Fuquan (清心福全), 50Lan (50嵐), Zaoan Meizhicheng, Starbucks, and Louisa Coffee (路易莎) (E11).
What are Meiwei Deng's future expansion targets?
UDN quotes Yangqin chairman Zhuo Jinglun saying that with the 1,000-store threshold crossed, the next target is 2,000 stores, using a long-term benchmark of "one store per 10,000 people" — a ratio he says implies Taiwan can eventually support more than 2,000 Meiwei Deng locations (E12). To get there, the company plans to keep adding roughly 100 to 150 stores annually, concentrated in newly developed urban districts such as Qingpu, Bade, the Danshui waterfront, and Beitou Science Park (E13).
What do Yangqin's other brands and recent monthly figures show?
Beyond Meiwei Deng, Chinatimes reporting from March 2026 shows the broader Yangqin portfolio and its near-term momentum. General manager Lin Liling said Meiwei Deng added 26 new franchise stores in February alone, defying the usual pre-Lunar New Year slowdown in store openings; even though transaction volume dipped slightly from January due to fewer business days over the holiday, franchise-project income exceeded the same period last year, and scale economics pushed revenue to a new high for the period (E15). As of that February count, Chinatimes reported Yangqin's five-brand portfolio stood at 995 Meiwei Deng stores, 126 Fried Chicken Big Lion (炸雞大獅) locations at home and abroad, 8 Shuan Jin Guo (涮金鍋) hot pot stores, 8 REAL Bakery (REAL 真．烘焙坊) stores, and 2 Penang Jian Rui (檳城煎蕊) stores (E16). Chinatimes also reported that Yangqin's 2026 multi-brand plan included opening Fried Chicken Big Lion's first U.S. store in the first half of the year and extending Shuan Jin Guo beyond Taoyuan into New Taipei (E17). To support the push, Yangqin's two franchise-model brands ran a limited-time franchise incentive — including interest-free installment financing from headquarters — at the Taipei International Franchise Show held March 13–16 (E18).
What this all adds up to
Across the three outlets, the numbers describe a single arc: a chain cut down to roughly 800 stores after a pre-IPO consolidation (E2), rebuilt by nearly 300 net stores in three years after the 2020 listing (E3), crossing 1,000 stores in April (E10) and reaching 1,033 by July (E1) — while adding 26 stores in February alone en route (E15). That expansion sits on top of a franchisee base that has both grown younger (under-30 share up from under 3% to over 10%, E4) and more concentrated among repeat operators (30–35%-plus running multiple stores, averaging 2.7 and reaching as high as seven or eight locations each, E6/E14). The financial payoff is concentrated: Meiwei Deng alone generates over 80% of Yangqin's revenue, and its expansion is credited with driving the parent company's first-half revenue past NT$1.7 billion and Q1 net profit to NT$61 million, both period records (E7). Whether the next leg — Zhuo's stated 2,000-store, "one store per 10,000 people" target (E12) — plays out at the reported pace of 100 to 150 new stores a year (E13) is a trajectory the current figures set up but do not yet confirm.